We believe that the way brands articulate and communicate their vision makes all the difference.

Comma Hub is a full-fledged strategic marketing and communications consultancy, servicing clients across the Middle East and the world. Its overarching vision, powered by its specialized team, is to augment brand image, in ever-evolving business landscapes, on both internal and external fronts.

Founded in 2008, Comma Hub has worked with the region’s most influential brands, extending a wide range of services that fall under the umbrella of reputation management, corporate image building, advocacy, and brand management. The result is a strong brand, with a compelling story to tell.

Through its comprehensive suite of marketing and communication-centric solutions, Comma Hub works with companies to define, connect, protect, and advance their respective brands amongst target stakeholders. Its integrated approach supports companies to achieve market leadership and capture growth, through its consultancy services, optimized outsourcing solutions, and ad-hoc project management.

Guiding Principles

At Comma Hub, we focus on three main principles to create value. We focus on changing perceptions, forming attitudes and strengthening brand value, which creates all the difference.

Purpose

Comma Hub is a Purpose-led group of consultants and experts that are committed to make all the difference to your personal and business brands. This Purpose inspires our team and partners and helps us achieve our strategy of being your undisputed boutique agency of choice.

Mission

Our mission is to help our clients, partners and talent thrive, providing an unrivalled level of service and attention to details to contribute to their brand’s sustained growth. Our vigorous, structured and methodical model, operated by leaders in their respective fields allows us to meet our mission with leadership, innovation and creativity.

Vision

Our Vision is undisputable: We aspire to be your Boutique Agency of Choice, and the Hub for all Marketing, Communications and Brand consultants and experts who are committed to make a difference to our stakeholders’ brands, while aligning with our shared values and distinct culture.

Values

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Our Team And Partners

The team that powers Comma Hub includes a range of professionals, with deep expertise across the communication, marketing, and data analytics value chain. Once the strategy is set, the team of marketing specialists, communication enthusiasts, strategic planners, content writers, designers, and digital transformation experts take the lead. Across the region, Comma Hub has a well-established partner network, working closely with talented individuals and expert companies to complement its service offerings. Through this unique setup and one point of contact, Comma Hub is uniquely positioned to transform businesses from a strategic communication and branding standpoint.

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Elissar Hajj Zarwi

FOUNDER – MANAGING DIRECTOR

Comma Hub was founded by Elissar Hajj Zarwi, a seasoned marketeer, with over two decades of experience in developing strategic integrated marketing and communications strategy and plans for some of the leading public and private sector institutions across the Middle East. Her expertise encompasses all facets of Marketing, Internal and External Communications and Branding, as well as internal transformation projects, which include Employee Engagement programs, Transformational Leadership, Corporate Social Responsibility and Women Empowerment Programs.

Ghayath Sioufi

MARKETING STRATEGIST

Ghayath Sioufi is an enthusiastic, result-oriented omnichannel marketer, with over 20 years of experience in driving business growth through strategic marketing, integrated marketing communications, and digital strategy development. He works in the Telecommunication, FMCG, Banking, Aesthetic and Educational industries. Ghayath has a track record in innovating and implementing omnichannel marketing strategies aligned with the brand vision to increase market share, maximize ROI, enhance brand reputation, and generate revenues. He also coaches teams to optimize business results and achieve short- and long-term objectives.

Nadine Bolbol

BUSINESS DEVELOPMENT DIRECTOR

Nadine Bolbol has over 15 years of experience in events management, marketing, communication and customer service. She started her career in the banking industry in Lebanon, moving from customer servicing to product development and retail banking. Soon thereafter, she shifted her focus to private banking. Nadine then ventured into the aviation and hospitality sector, as a Business Development Manager in a private company at Beirut Rafic Hariri International Airport. She handled customer accounts with a great passion for marketing and communication and an instinctual drive working great with others.

Louay Samadi

DIGITAL MARKETING DIRECTOR

Louay Samadi is a marketing professional with over 13 years of experience in marketing and branding, working with international brands such as H&M, Chevrolet and Bentley Motors. He began his career with Alshaya Group as part of the marketing team for H&M, the Swedish multinational clothing-retail brand, that launched and expanded the brand with 23 stores across ten cities in seven countries in the MENA region. From there Louay moved to Kuwait Finance House as a Corporate Marketing & Branding Team Leader. After five years, Louay then moved to the automotive industry as Assistant Marketing Manager for Chevrolet and as Marketing Manager for Bentley Motors.

Jessica Haj

HEAD OF VISUAL COMMUNICATIONS

Jessica Haj is an aspiring Digital Media and Communications professional with over eight years of experience on the agency and client sides, in the USA, Lebanon, Kuwait and Canada. Throughout her career, Jessica has worked on developing strategies and marketing campaigns for clients, to positively promote their brands and increase public awareness. She also utilized her photography and graphic design skills to produce content for all digital communication channels and that has added much value to her work.