All areas that fall under the marketing umbrella, including advertising, sales, public relations, digital marketing, social media, and events need to be streamlined and follow the same vision.
With integrated marketing communication, all the messages disseminated via the various channels need to be clear and consistent. This approach creates a strong impact across stakeholder groups and is vital in today’s omnichannel world.
The services that are managed and integrated include:
– Advertising
– Public relations
– Social media
– Digital marketing
– Mobile marketing
– Sales promotion
– Personal sales
– In-store experience
– Events
– Internal Communications