The impact of communication and marketing efforts needs to be measured. The first step is to set benchmarks and KPIs that are aligned with the business goals. Then periodical assessments need to be conducted, brand engagement measured, and strategies adopted to achieve more growth. The research, strategy setting, and measurement schemes managed by Comma Hub include:

– External and internal brand and communications audit

– Brand assessment, externally and internally

– Metrics for:

    1. Newsletters
    2. Website and Intranet
    3. Apps
    4. Social media pages: LinkedIn, YouTube, Facebook, Instagram and Twitter